Services

Marketing services for commercial and multi-unit boiler companies

Five services, each aimed at a different point in how buildings choose a boiler contractor. Most companies need two or three, in a specific order, rather than all five at once.

Written by Ali Sedighi, MBALast updated:

Commercial boiler work moves through a predictable sequence: a building has a need, someone searches or asks around, a shortlist forms, documents are requested, a walkthrough happens, a price is approved, and then the agreement either renews or quietly goes to tender. Each of our five services is aimed at one or two of those moments. Choosing well means knowing where your company is losing buildings today.

Commercial boiler search: be found at the moment of need

Commercial boiler search covers SEO and Google Ads for searches like "commercial boiler repair", "boiler maintenance contract" and "apartment building boiler service" within your service area. It is the fastest of the five to show activity, because it captures demand that already exists.

Choose it first if your phone is quiet outside of cold snaps, or if you rank for residential terms but not for commercial ones. It matters less if most of your work already comes from a few large management firms.

The property manager and strata pipeline is planned outreach to the people who control service decisions across many buildings. It includes building and account lists, consent-aware first contact, follow-up sequences and a simple pipeline you can actually maintain.

Choose it when one new management firm could add five or ten buildings to your book. It takes longer to show results than search, often a full heating season, and it only works if you have the capacity to take on the accounts it produces.

Service agreement marketing: turn repairs into recurring revenue

Service agreement marketing is about the customers you already have. We design agreement tiers, write the offer, and set up the timing and messages that move a building from "call us when it breaks" to an annual maintenance agreement, then keep it renewing.

Choose it if a large share of your commercial revenue is still one-off repairs. For many companies this is the cheapest growth available, because the buildings already trust you.

Capability statements and tender content: survive the shortlist

Capability statements and tender content produces the documents a facilities buyer asks for: a capability statement, building-type case pages, a response-time policy written plainly, and a reusable library for requests for proposal.

Choose it if you are invited to quote but rarely win, or if you lose time rebuilding the same answers for every RFP. We write and design the material; your team supplies and approves every technical, insurance and certification detail.

Websites for commercial boiler buyers: one site, several readers

A website built for commercial buyers is organised by building type and by role: operators, managers and boards. It makes after-hours contact obvious and holds the proof a manager needs to forward your name upward.

Choose it if your current site was built for homeowners, or if it says "commercial" on one page and nowhere else. Every other service sends people to the website, so a weak site drags down the rest.

How to choose: a simple order of operations

If you are unsure, use this sequence. It is the one we recommend most often.

  1. Fix the destination. A website that speaks to managers and boards, with clear contact paths.
  2. Capture existing demand. Commercial search in the areas you can serve within your promised response time.
  3. Monetise your current book. Service agreement offers to every commercial repair customer from the past two years.
  4. Go after accounts. The property manager and strata pipeline, supported by tender-ready content.
Your situation Start with Add next
Mostly residential, wants commercial Website + search Tender content
Commercial repairs, few agreements Service agreements Pipeline
Invited to quote, rarely wins Tender content Website
Strong reputation, flat growth Pipeline Search in new areas

The pricing page shows how these map onto our monthly plans, and the FAQ answers the usual questions about contracts and ownership. When you are ready, call, text or email and we will tell you which two services we would start with for your company.

Frequently asked questions

Which service should a small commercial boiler company start with?

Usually commercial search plus a website that speaks to property managers. Those two catch the buildings already looking for help. Outreach and tender content come next, once you have pages worth sending people to.

Can we buy one service on its own?

Yes. Each service can be scoped separately, and our monthly plans bundle them at different depths. We will tell you if a service is unlikely to pay back for your size of company.

Do you run the sales calls with property managers?

No. We generate and qualify the opportunities, write the material and set up the follow-up, but your team runs walkthroughs, quotes and negotiations. A building wants to meet the people who will service its plant.

Do these services include any technical boiler work?

No. We are not an HVAC contractor and do not install, repair, inspect or service equipment. Every technical claim on your marketing comes from you and your licensed staff.