Boilers.Marketing exists because commercial boiler companies are poorly served by general marketing agencies. Most agencies understand homeowners, maps and reviews. Far fewer understand portfolio managers, strata councils, budget cycles, annual service summaries and the quiet way a building goes to tender. This brand is built around that second set of problems.
The company
Boilers.Marketing is a Canadian digital marketing and business consulting service for boiler companies that sell to buildings: rental apartments, condominiums and strata, institutions, hospitality and light industrial. We are headquartered in Vancouver, British Columbia, and we work with clients in all 10 provinces and 3 territories.
We are part of the Sedighi.ca and SAZ.ca group of companies:
- Sedighi.ca is Ali Sedighi's growth, marketing and technology consulting company. Alongside this brand, it operates HVAC.Agency, HVAC.Digital, Trades.Agency, BusinessConsulting.ca and Conv.ca.
- SAZ.ca (Strategy & Acceleration Zone) is the group's Canadian strategy firm, working on AI, strategy and revenue acceleration. Ali Sedighi founded it and serves as its Founder & Managing Partner.
Boilers.Marketing sits within the HVAC.Agency family, so it uses the same plans, pricing and trial terms. You can see those on our pricing page.
Ali Sedighi, MBA
Ali Sedighi holds an MBA in Technology Management and has 17+ years of experience in digital marketing, starting in 2007, when he founded ONE.ir, a full-service digital marketing agency. He now lives and works in Vancouver, British Columbia.
He is the founder of Conv.ca, a conversion-rate optimisation agency, and of MyAutomation.ca, and he is Founder & Managing Partner of SAZ.ca. He has worked with clients in Canada, the USA and Dubai.
In the heating trade specifically, Ali has built 150+ live HVAC websites. The portfolio includes boiler-focused properties such as GasBoilers.ca, CombiBoiler.ca, BoilerPart.ca, vancouverboilers.ca, burnabyboiler.ca, emergencyboiler.ca and boiler-maintenance.ca, as well as broader HVAC sites such as romacommercial.ca and CanroHeat.ca. The results page sets out what those projects achieved and which lessons carry over to commercial work.
Positioning: what we are, and what we are not
We are a marketing and business consulting service. We help boiler companies decide which buildings to pursue, how to reach the people who approve service work, how to present maintenance agreements, and how to measure whether any of it pays.
We are not an HVAC contractor. We do not install, repair, inspect or service equipment. We hold no licences from TSSA, Technical Safety BC, ABSA, the RBQ or any other boiler, gas or pressure-equipment regulator, and we do not give code, safety or compliance advice. When our content mentions a regulator, we link to it and summarise it so your customers can check; anything technical on your marketing comes from you and your licensed staff.
That line also protects you. We will never bid on building work, never refer your accounts to a competing contractor, and never present ourselves to your customers as anything other than your marketing partner.
How we work
Our process is deliberately plain:
- Listen first. A first conversation about your buildings, your agreements, your capacity and your goals. Nothing is sold on that call.
- Write it down. A short written plan: which buyers, which building types, which regions, which services, what it costs and how we will measure it.
- Start with the trial. The HVAC.Agency family offers a 7-day free trial. In that week we audit your marketing, check how your website performs, analyse your SEO and compare you with the boiler firms competing for the same buildings. No credit card is required.
- Run it month to month. No lock-in. You stay because the numbers justify it.
- Report what matters. Commercial enquiries, walkthroughs, quotes, buildings won and renewal rates, not vanity metrics.
What we believe about commercial boiler marketing
A few principles shape every plan:
- Fewer, better accounts beat more leads. One management firm with 30 buildings is worth more than 30 homeowner enquiries.
- Renewals are marketing. Keeping a building is cheaper than winning one, and it is often neglected.
- Capacity sets the pace. We will not push you to win buildings your team cannot serve well in January.
- Honesty sells to buildings. Managers and boards check claims. Accurate response times and real documentation win more than bold slogans.
Ownership and accountability
You own your website, your domain, your content and your advertising and analytics accounts. If you stop working with us, everything stays with you. Ali Sedighi remains accountable for the strategy on every account. To start, read the services overview or the FAQ, then call, text or email.
Frequently asked questions
Who owns Boilers.Marketing?
Boilers.Marketing belongs to the Sedighi.ca and SAZ.ca group of companies. Sedighi.ca, Ali Sedighi's growth, marketing and technology consulting company, also runs HVAC.Agency, HVAC.Digital, Trades.Agency, BusinessConsulting.ca and Conv.ca.
Are you a boiler contractor?
No. We do not install, repair, inspect or service boilers, and we hold no gas, boiler or pressure-equipment licences. We are a marketing and business consulting service for the companies that do that work.
Where are you based?
Our headquarters is in Vancouver, British Columbia. We work with boiler companies in every province and territory, in person or by video call, as well as by phone, text and email.
Will I work with Ali directly?
Ali Sedighi leads the strategy for every account and reviews the plan before it reaches you. Day-to-day execution is handled within the group, with Ali accountable for the result.