Most boiler company websites were built for homeowners and then given a page called "Commercial". A property manager who lands there finds nothing about multi-unit buildings, no explanation of service agreements and no clear way to reach someone after hours. They leave and call the next name on the list. A commercial website is built the other way around.
What it is
A website, or a commercial section of an existing site, organised around how buildings buy boiler service:
- By building type: apartment and rental, condominium and strata, schools, places of worship, hotels, care facilities, light industrial, wherever you genuinely work.
- By role: an operator page for urgent help, a manager page for agreements and documentation, and a board page that explains how to compare contractors.
- By need: emergency service, planned maintenance agreements, equipment replacement planning and seasonal start-up.
Who it is for
Any boiler company that wants commercial work to grow, whether you are adding commercial to a residential business or your current site no longer reflects the buildings you service.
What is included
- A site map planned around building types and buyer roles
- Copy written with your team, with every technical claim approved by your licensed staff
- An after-hours contact path that is obvious on a phone: call, text or email, one tap away
- Service agreement pages with plain-language tiers
- Case pages for specific building types, written with permission
- A downloadable capability statement (see tender-ready content)
- Technical SEO, fast loading and structured data that matches the visible content
- Call tracking separated from residential
Our website packages, from the pricing page:
| Package | Price (one-time) | Scope |
|---|---|---|
| Essential | $3,500 | 5–7 pages in 2–3 weeks, plus $149/month hosting and maintenance |
| Professional | $6,500 | 10–15 conversion-focused pages in 3–4 weeks, plus $249/month |
| Enterprise | $12,500 | No cap on pages or service locations, 4–6 weeks, then $449/month |
Prices are in Canadian dollars; boiler contractors add GST or HST for their province (GST plus QST in Quebec). Most commercial boiler companies fit Professional, because building-type pages add up quickly.
Timeline
- Week 1: discovery interview, site map, content plan
- Weeks 2–3: copy drafted, photos gathered, design applied
- Weeks 3–5: your review and approvals, technical checks
- Launch: tracking verified, search engines notified
- First 90 days: small fixes based on how real visitors behave
How results are measured
- Commercial calls, texts and emails from the site, tracked separately
- Visits to building-type and agreement pages
- Capability statement downloads
- Enquiries that became walkthroughs and quotes
What each reader needs to find in under a minute
A useful test for any commercial boiler site is to hand it to three people and time them.
- The operator should find the after-hours number and what to tell you on the call (building address, equipment type, symptoms, whether there is a safety concern) within seconds, from a phone, with cold hands.
- The manager should find what your agreements include, which building types you service, your service area, and what documentation each visit produces, within a minute.
- The board member should find a plain summary of who you are, how long you have operated, what a typical agreement costs relative to unplanned repairs, and a capability statement to download.
If any of the three fails, we restructure the site before writing another word of copy. That test also shapes the navigation: building types and agreements sit in the main menu, not under a "Commercial" dropdown three levels deep.
Mistakes to avoid
- A contact page that hides the phone number. An operator with a cold building will not search for it.
- No mention of documentation. Managers need service records for insurers and inspections. Say what you provide.
- Residential pricing language on commercial pages. "Free estimates on furnaces" tells a manager this is not the right firm.
- Claims you cannot support. Response times and coverage must be true every night of the winter.
- Pages for building types you don't serve. It wastes the reader's time and yours.
Proof from our HVAC work
Ali Sedighi has built 150+ live HVAC websites; the portfolio includes romacommercial.ca, boiler-maintenance.ca and emergencyboiler.ca. Roma Heating & Cooling reached 400% organic traffic growth in 12 months, a result from our HVAC work that shows what a well-structured site can do. Pair a new site with commercial search to bring buildings to it, see the results page, or call, text or email to talk about your current site.
Frequently asked questions
Should commercial and residential work share one website?
Often yes, with clearly separate sections and contact paths. A separate commercial site makes sense when commercial is most of your revenue or when your residential brand would confuse building buyers.
How much does a commercial boiler website cost?
Our website packages start at $3,500 one-time for an Essential site, with $6,500 Professional and $12,500 Enterprise options, plus monthly hosting and maintenance. Prices are in Canadian dollars plus GST/HST based on the client's province (GST and QST in Quebec).
Who owns the website?
You do: the domain, the content and the accounts. If you leave, you take everything with you.
Do you need photos of our work?
Real photos of your vans, technicians and plant rooms help a lot, taken with the building owner's permission. We never use stock photos presented as your team or your job sites.